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Bringing the Cosmos Closer to Earth
We teamed up with an astronomy-focused brand on a mission to make space exploration accessible and exciting for all. Their product range—from beginner-friendly telescopes to limited-edition star maps—needed stronger storytelling and digital presence to capture the imagination of stargazers, educators, and science lovers around the world.
Revamped the brand’s tone and positioning to reflect curiosity, wonder, and accessibility
Designed a scroll-based visual landing experience simulating a journey through space
Produced short-form video content showing product use under real night skies
Ran performance marketing campaigns targeting science communities, hobbyists, and educators
Created seasonal campaigns aligned with celestial events (eclipses, meteor showers, supermoons)
Results
🚀 +78% increase in sales during the lunar eclipse campaign
🌌 2.9x ROAS through YouTube and Meta ads optimized for science-focused interest groups
🌟 Over 250K impressions on interactive star map landing pages
🔭 +300% boost in email signups after running content giveaways tied to astronomy events
📦 Built a repeat customer rate of 38% by nurturing a niche but passionate audience
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